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Project Objectives
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· developing a common, multi-aspect promotion strategy for the border area (Subcarpathia Voivodeship, Lviv Oblast, Zakarpattia Oblast) with the special consideration of tourism;
· training courses in marketing tools, building a integrated tourist product, brand management;
· developing of information campaign;
· releasing publications.
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Short Description
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The project created a favorable climate for the implementation of the strategy, an international group of leaders was selected as well as a single line of conduct. In addition, the Ukrainian side, taking part in the preparation and implementation of the strategy, will be able to use the experience gained in their area.
Project Partners:
„Pro Carpathia“ Association, Subcarpathian Regional Tourism Organization, Subcarpathian Voivodeship, Western-Ukrainian Tourism Association based in Lviv, TranscarpathianEnterprise SupportFund „TES Fund"
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